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ABOUT US
Formee Express is a start-up B2B2C educational portal that is designed to fill a gap in the international and domestic student admissions processing

Every year, millions of students worldwide leave their homes behind to travel abroad for their studies. This is often a radical change from everything they have formerly known about life in their home country. This process is often confusing and isolating for students both young and mature

Our Values

Accessibility

We are committed to ensuring that educational information and updates are readily accessible to students, empowering them to achieve their study goals

Reliability

We take pride in being a dependable and trusted source, committed to keeping promises and creating ongoing value for stakeholders

Collaboration

We are dedicated to cultivating a collaborative culture, uniting students, universities, and preferred partners to collectively achieve their goals

Our Origins

Our directors bring decades of expertise in Australia's vocational and higher education industries, specialising in areas such as Law, Compliance, Governance, and more.

In 2018, recognising the potential for digital advancement in education, they collaborated on a concept and created Formee Express—a global admissions processing database with AI features.

The platform's user-friendly design stems from extensive observation, research, and surveys, ensuring a highly effective solution.

Board of Directors

Professor Anona Armstrong

Chair, Non-Executive Director

An emeritus Professor at the Victoria University College of Law & Justice, Anona holds a Doctorate in Philosophy and a Graduate Diploma in Public Policy from the University of Melbourne. She is also a past president, fellow and life member of the Australian Evaluation and a fellow of the Australian Psychological Society, the Australian Institute of Company Directors and the Victorian Council Institute of Public Administration Australia. She was elected a life fellow of Clare Hall, Cambridge University in 2005 and was invested with the Member of the Order of Australia in 2008. Professor Armstrong has published over 20 books and supervised over 60 postgraduate students. Her research interests are governance, evaluation and ethics.

Professor Michael Stuckey

Non-Executive Director

An experienced academic with a demonstrated history of working in the higher education industry. He is primarily skilled in E-Learning, Policy Analysis, Lecturing, Law, and Public Speaking. He is a strong educational professional with a BA (Hons), LLB, LLM (Hons) PhD focused in Legal History from the University of Sydney, and offers Formee Express great insight into the processes and governance within the higher education industry, as well as legal advisory services.

Professor Adela McMurray

Non-Executive Director

A Professor of Management, HRM and Innovation at Flinders University. In addition, Professor McMurray is an Honorary Professor of RMIT, and previously held senior leadership roles including Professor Mentor (RMIT), Director of Entrepreneurship (RMIT), Director of Corporate Relations (Monash), Director of MBA Research Projects (Swinburne), amongst others. She has been a Visiting Professor with world renowned universities including the University of Oxford and the University of Bath. She is recognised as a leading international researcher with over 360 publications addressing organisational development and innovation management. An expert in the higher education industry, Adela makes for an esteemed advisory for the board.

Samli Ozturk

Non-Executive Director

An esteemed Lawyer, specialising in Property Law and Conveyancing, Wills and Estates, Commercial and Business Law, Dispute Resolution and Litigation. He studied his Bachelor’s degree in Law at La-Trobe and soon after completed a Postgraduate Diploma in Legal Practice in 2012. Samli drives the legal strategy at Formee Express.

Michael Plehan

Non-Executive Director

An experienced Financial Controller, Business Strategist and Management Consultant, having operated in various professional industries. As a CPA Public Practitioner, he offers valuable insight into advanced financial and business strategies which drive Formee Express’ expansion.

Zubair Dawood

Non-Executive Director

An experienced Director and Chartered Accountant with a demonstrated history of 15+ years working in the accounting industry. Mr Dawood is skilled in Board Advisory Services, Tax Planning, Cash Flow, Budgeting, Tax Preparation, Internal Audit, and Analytical Services. He is a strong professional with a Bachelor of Business, a Bachelor of Computing focused in Accounting and Finance from Monash University, and a qualified Chartered Accountant.including the University of Oxford and the University of Bath. She is recognised as a leading international researcher with over 360 publications addressing organisational development and innovation management. An expert in the higher education industry, Adela makes for an esteemed advisory for the board.

Our Journey

  • Our directors innovated and crafted a cohesive framework. This phase was driven by creativity, collaboration, and a commitment to shaping a vision that resonates with the values and the needs of our stakeholders.ConceptualisationNovember 2019

    Our directors innovated and crafted a cohesive framework. This phase was driven by creativity, collaboration, and a commitment to shaping a vision that resonates with the values and the needs of our stakeholders.

  • Our team approached research with curiosity. We engaged in meaningful conversations with stakeholders, listening to the needs of our audience. This journey strengthened our understanding of the market, helping us to make genuine connections.Market ResearchDecember 2019

    Our team approached research with curiosity. We engaged in meaningful conversations with stakeholders, listening to the needs of our audience. This journey strengthened our understanding of the market, helping us to make genuine connections.

  • Formee Express achieved a significant milestone by completing its official business registration in Australia. In July 2020, we established our first offices in Melbourne, solidifying our commitment to success in the Australian market.Officially BornJanuary 2020

    Formee Express achieved a significant milestone by completing its official business registration in Australia. In July 2020, we established our first offices in Melbourne, solidifying our commitment to success in the Australian market.

  • Developing our Minimum Viable Product ensured precision in meeting user needs, while crafting our brand marked a milestone in building recognition and trust. Continuous adaptation guarantees a relevant and impactful online presence.MVP & BrandingAugust 2020

    Developing our Minimum Viable Product ensured precision in meeting user needs, while crafting our brand marked a milestone in building recognition and trust. Continuous adaptation guarantees a relevant and impactful online presence.

Explore More

 
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Introducing Formee Express Part 1Published on 2022-12-02
 
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Language Detector Live ChatPublished on 2022-10-03
 
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Introducing Formee Express Part 2Published on 2022-12-02
 
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Benefits for StudentsPublished on 2022-10-10
 
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Introducing Formee Express Part 3Published on 2022-12-02
 
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Customised Portal for Education ProvidersPublished on 2022-09-26